TIPHAINE
DE FONT-RÉAULX



BMW



Role



Service Design - UX/UI - Visual Design - Animation



Context



Internship at MING LABS



Date



October 2015



Introduction



How can we provide a memorable experience with your new Connected Bike?



BMW MOTORRAD CONNECTED is an application connected to BMW's new range of motorcycle.

This app was made in order to create the best moments as possible with your connected bike. It gives you the information in real time to anticipate your needs and avoid any problem that may arise.

As part of a team at Ming Labs, we designed the service, from the functionalities creation to the production.




WIREFRAMES




STYLE GUIDE




PRODUCT



Taking care of details



The home provide bikers with helpful data like routine maintenance alerts, current weather updates, or the closest gas station.



Personalization



Users can make the app their own by customizing the virtual bike to match their ride.



Safety First



We designed the app to be used only when the biker is not driving. The user can set his destination to be shown directly on the motor's GPS. Through the app he can also find the exact location of his connected bike.



Activity



The activity page includes a calendar of the bike's past trip.

This page keeps a log of all the places he's been to with his bike, with photo log function to document memories of his journey.



CATALOG



The catalog gives the user all the information about his bike while making it seamless to keep learning about new models.



Tiphaine de Font-Réaulx



tiphaine.dfr@gmail.com



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