TIPHAINE
DE FONT-RÉAULX


Institutional Property AdvisorS



Role



Identity - UX/UI - Visual Design - Animation



Context



Created at Brooklyn Digital Foundry



Date



Summer 2018



Introduction



How to create an experience that provides value to IPA advisors and their business?



Institutional Property Advisors (IPA), a division of Marcus & Millichap, is a leading commercial real estate services firm across the United States and Canada.


I created this project while working at Brooklyn Digital Foundry, in collaboration with Lindsay DeVellis and leading a design team including Margaux Tellier and Emma Boileau.




IDENTITY




WIREFRAMES




WEBSITE



Home



How to conciliate a brand messaging purpose and the functionality of this website into the homepage? We've created an experience centered around the search of properties as well as research, etc... But also introduce IPA's business to any new visitor, with highlighted content.



Property Search



In order to help advisors and potential client to find their property gem, we eased the experience of search through a carefully crafted filter system.



Research



Research being one of the main assets of IPA, we though those research (report, forecast) should be taking a much more important part of this new site. Each research will now have their own page (instead of PDF), and they will be organized into an archive, easy to search.



Advisor Flow



One of the bigger challenges in this project was the Advisor flow. How to create a good experience when there are political restrictions to search advisor per location on a map. How to provide the best advisors search experience when there are a lot of internal political needs.

IPA advisors work in teams, so we needed a way to best connect each person of the team together and to their recent transactions, ongoing listings, etc...



Sitewide Search



To facilitate the search of any given page of this website, we've centered our design of the homepage around a search bar. Search bar including suggested results categorized by type of content. To help the user to sort the results of the search, we've organized them into a tab system as well.



Cards System



Building a design system made out of cards.



Tiphaine de Font-Réaulx



tiphaine.dfr@gmail.com



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© Portfolio 2018 - Tiphaine de Font-Réaulx